About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Monday, February 20, 2012

Maremma wine region

The Maremma wine region is located in Southern Tuscany, Italy. Maremma is extremely different to Northern Tuscany wine regions, such as Chianti Classico which has extremely well developed wine tourism and many cellars open to the public. Maremma on the other hand, is far more exclusive. Few cellars open to the public and the region is noticeably less visited by tourists. Maremma is for serious wine lovers, but no less an attractive region to visit. Maremma is often referred to as the 'Wild West', both in terms of its landscapes and its winemaking. While in Northern Tuscany, the Etruscans were making wine thousands of years before, Maremma used to be a wild, swampy remote area and viticulture was only introduced to the region in the 19th century. It wasn't until the 1980's that foreigner's had even heard of Maremma wines.


The principal wine villages in the Maremma are Bolgheri, Castagneto Carducci, and Suvereto. Grapes used include: Sangiovese, Cabernet Sauvignon, Merlot, Chardonnay, Vermentino, Cabernet Franc, Alicante and Aleatico. Soil varies from loam and clay in some areas; clay and sand with plenty of limestone, and variably sized stones.

Alta Maremma (Upper Maremma) is on the border with the Province Siena. The heart of the Maremma Grosseto can be considered the capital of the Maremma. The area around Grosseto and the coast, with Marina di Grosseto, Castiglione della Pescaia and the small villages that lie on the plain between the city and the coast, represents the heart of Maremma. The hills of the Upper Maremma can be divided into three: Del Tufo (tufo is a volcanic rock that has been used for thousands of years in construction), the Colline Metallifere (literally, 'the hills that produce metals') and the internal hills on the border with the Siena region.
Maremma has its own IGT designation 'Maremma Toscana'. Plus Maremma is now home to Tuscany's newest DOCG, Morellino di Scansano, which was upgraded from DOC status during the 2007 vintage, and are made from at least 85% Sangiovese.

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