About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Monday, July 2, 2012


Viticulture (from the Latin word for vine) is the science, production and study of grapes which deals with the series of events that occur in the vineyard. With grapes used for winemaking, it is also known as viniculture, which is a branch of the science of horticulture.
The responsibilities of a viticulturist include: monitoring and controlling pests and diseases and should know how to deal with them, fertilizing, irrigation, canopy management, monitoring fruit development and characteristics, deciding when to harvest and vine pruning during the winter months. Viticulturists are often closely involved with winemakers (for many wineries around the world - this is the same person), because vineyard management and the resulting grape characteristics provide the basis from which winemaking can begin.


Viticulturists play an important role in the production of wine. They strive to ensure that the grapes that will be used are grown in a manner that will provide maximum yield and flavour. Not all grapes are suitable for profitable winemaking; a viticulturist is trained to grow grapes that are suitable. He applies various types of scientific knowledge, combined with agricultural techniques, to impact the yield of grape vines and the quality of the grapes that are produced.
Once the planting is done, the viticulturist needs to care for the vines. In a winemaking venture, the vines are a large investment. If anything happens to them, it usually results in great loss to the business. Caring for the vines includes continuing attention paid to the soil conditions, and to the vine canopy. The viticulturist must concentrate on proper pruning; also understand how factors such as photosynthesis and irrigation will affect the outcome.
At the end of the growing season, the viticulturist is also generally responsible for overseeing the harvest. This is a crucial step in the winemaking process. If the grapes are harvested too early or if they are allowed to stay on the vines too long, it could be a disaster.


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