About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Sunday, November 11, 2012


Lambrusco is both the name a red wine grape and an Italian wine made principally from the same grape. The grapes and the wine originate from four areas in Emilia-Romagna and one in Lombardy, mainly around the central provinces of Modena, Parma, Reggio nell'Emilia, and Mantua. The grape has a long winemaking history with evidence showing that the Etruscans cultivated the vine.
The most highly rated of its wines are the frizzante (slightly sparkling) red wines that are designed to be enjoyed young from one of the five Lambrusco DOC regions: Lambrusco Grasparossa di Castelvetro, Lambrusco di Sorbara, Lambrusco Salamino di Santa Croce, Lambrusco Reggiano and Lambrusco Mantovano.


The 6 most commonly found grape varieties are; Lambrusco Salamino, Lambrusco Maestri, Lambrusco Marani, Lambrusco Montericco, Lambrusco Grasparossa and Lambrusco Sorbara, and all are indigenous to Emilia. The grape itself is not particularly sweet but many of the sweet Lambrusco wines are made by either partial fermentation or with the addition of the sweeter Ancellotta grapes to the final wine blend. When fermented dry, the Lambrusco grape is capable of producing a wine with strawberry notes and a slight bitter finish. Today over 60 varieties of the Lambrusco grape have been indentified, scattered throughout Italy including; Piedmont, Sicily and Veneto.

Although traditional Italian Lambrusco was produced as a sweet wine, today there are various levels of sweetness / dryness, including secco (dry), amabile (off-dry / slightly sweet) and dolce (sweet). The wine is also noted for high acidity and bright berry flavours.  Today the wine is rarely made in a ‘champagne’ style - it is typically made using the 'Charmat' process where secondary fermentation takes place in a pressurized stainless steel tank. Lambrusco wines still have a rather high profile in several wine markets -  even though wine quality is not what is once was. It still must be made from at least 85% Lambrusco grapes, with the remaining 15% often being made up with the Ancellotta grape.

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