About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Sunday, December 30, 2012

Vienna Wine Region

Vienna - Austria’s capital has 621ha of vineyards within the city limits. Vines have been grown within the walls of Vienna since the middle ages, although they have now been pushed into the outskirts. Grüner Veltliner, Riesling, Chardonnay and Pinot Blanc are grown on the limestone soils towards Klosterneuburg, whereas red grapes do better on the rich soil to the south of the city.

36 different grape varieties for wine are grown in the Austrian capital; 86% are white and 14% red. The most prominent white variety is Grüner Veltliner, followed by ‘Gemischter Satz‘ - wine from a vineyard planted with two or more different grape varieties that are vinified together. There are strict guidelines, and this definition refers to the wine from any one vineyard, that is planted with a number of different varieties, that are harvested, pressed and vinified at the same time. In earlier times, this form of viticulture was often a precaution against irregular yields and variable harvests, yet today, this style of wine has become extremely popular, either as an easy drinking, medium-bodied style, or as a complex reserve wine with aging ability.
Fine wine from Vienna is now regarded among the classic wines of the world. There are 630 producers working beautiful urban vineyards - many reachable by tram or foot. Wine producers from the northern wine-growing villages of Strebersdorf, Stammersdorf and Jedlersdorf also have vineyards planted on the Bisamberg, north of the Danube, with its favourable conditions for Pinot varieties. In the 16th century the city’s Heurigen (wine tavern) culture sprang to life - through an imperial decree, which allowed growers to serve food with their wine. The wine tavern culture continues to thrive, though as the city grew, many vineyards were lost to development, but recently there has been a trend toward re-cultivation.
The quality of Viennese wine has increased significantly over the past years. The reason for this improvement is the focus now on quality rather than quantity, notably since the 1985 "wine scandal" caused by diethyline glycol detected in some Austrian wines. The increase in the quality of Viennese red wine is particularly interesting - as until quite recently, it was light- coloured and neutral in taste, but since the change that occurred in the eighties, Viennese reds grown in vineyards such as the Bisamberg area have even received awards in Burgundy. The reasons for this success can be found in a combination of excellent wine varieties and outstanding viticulture.

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