About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Sunday, March 10, 2013


The annual growth cycle of grapevines is the process that takes place in the vineyard each year, beginning with bud break in the spring and culminating with leaf fall in autumn followed by dormancy in winter. From a winemaking perspective, each stage in the process plays a vital role in the development of grapes with ideal characteristics for making quality wine. Viticulturalists and vineyard managers monitor the effect of climate, vine disease and pests in assisting or impeding the vines progression from; bud break, flowering, fruit set, veraison through to harvest.
Depending on local, vineyard temperatures, 40-80 days after bud break the process of flowering begins with small flower clusters appearing on the tips of the young shoots. Flowering occurs when average daily temperatures stay between 15-20°C which in the Northern Hemisphere wine regions is generally around the month of May and for the Southern Hemisphere wine regions around the month of November.
A few weeks after the initial clusters appear, the flowers start to grow in size with individual flowers become visible. It is during this stage of flowering that the pollination and fertilization of the grapevine takes place within about ten days - with the result being a grape berry, containing 1-4 seeds.
Most Vitis vinifera grape vines are hermaphroditic, with both male stamens and female ovaries, being able to self-pollinate. During the process of fertilization, the pollen fertilizes the ovary which produces seeds as the flower begins the transformation into a grape berry, encapsulating the seed. Detrimental weather (cold temperatures, frosts, strong winds & heavy rain) can severely affect the flowering process, causing many flowers not to be fertilized.
Wind and insects generally play only a minor role in aiding pollination, with the process being mostly self-contained within the grape vine. But cross-pollination between vine species is possible as in the case of the origin of the grape variety like Cabernet Sauvignon - which is a cross pollination of Cabernet Franc and Sauvignon Blanc.

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